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Monday 9 September 2013


SYMBOL ANALYSIS:

Apple: Apple Inc.., formerly Apple Computer, Inc.. , is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers

According to this MacWorld article about a Rob Janoff interview it is stated that the "bite" was first, basically, decided upon to differentiate it from the logo appearing to look like a cherry among other things. 


It can be read by middle aged people as these are the people who come into contact with technology more often. How ever it can now be ready by younger people  older people and people that are raised in LEDC like Africa.



Citroen: is a major French automobile manufacturer, part of the PSA Peugeot Citroen group.

Founded in 1919 by French industrialist André-Gustave Citroën (1878–1935), Citroen was the first mass-production car company outside the USA and pioneered the modern concept of creating a sales and services network that complements the motor car. Within eight years Citroen had become Europe's largest car manufacturer and the 4th largest in the world.
The origin of the logo may be traced back to a trip made by the 22-year-old André Citroën to Łódź city, Poland, where he discovered an innovative design for a chevron-shaped gearused in milling. He bought the patent for its application in steel. Mechanically a gear with helical teeth produces an axial force. By adding a second helical gear in opposition, this force is cancelled. The two chevrons of the logo represent the inter meshing contact of the two.
It can be read by middle aged people as these are the people who come into contact with technology more often. How ever it can now be ready by younger people  older people and people that are raised in LEDC like Africa.

Male Symbol: A gender symbol denotes the sex of an organism or characterizes an agent by gender.
The two standard gender symbols denoting male ♂ and female ♀ are derived from astrological symbols, denoting the classical planets Mars and Venus, respectively. These symbols have been in use since the Renaissance also denoting elements in alchemy, specifically the metals iron and copper.
*It can be read by middle aged people as these are the people who come into contact with technology more often. How ever it can now be ready by younger people  older people and people that are raised in LEDC like Africa.

Mcdonalds: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Head quartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

No ironing symbol
In means that the certain item of clothing should not be ironed after washing.
It is quite a universal image, however older generation will be more familiar with the symbol than younger children.

No entry sign
That a vehicle way not enter the road ahead.
the sign can often be know as STOP!
Adults and those who drive will be more familiar with the sign than anybody else.

Male and female toilets
That the toilets are unisex
The sign also uses the symbols that are well recognised to identify gender
This is a universal image, so most people should know what it means

Olympic rings
The iconic symbolic of the Olympics games
The rings represent 'unity' and coming together as one which is the Olympics biggest aim
The logo will be more known to older generations rather than younger children.

Great Britain
The iconic great British flag
The flag is made up of flags from different areas of the country (e.g. Wales, Scotland and England)
The flag should be know to most people in the UK  However people from other parts of the world may not be familiar with the flag.

The star of David
The symbol was used during WW2 to identify Jews
The two intersecting triangles are believe to represent support and faith
The symbol will be more well know to those who are old enough to know the history of the war, or have studied it, as well as Jewish people.

Weighing Scales:
The weights are balanced and equal
The symbol could be recognised as the LIBRA symbol
The symbol will only be know to older generations and those who understand the concept of star signs.






Institution and Audience: The Conjuring

I wanted to go and see the conjuring because I have an interest in paranormal horror films, and also a lot of my friends have seen it and demanded that I go and see it.

I also went to see it as the short trailer was very gripping and I wanted to see what else the film had in store. Also the film has had a large advertisement world wide, and this influenced me to want to see it as it is advertised EVERYWHERE! (e.g. billboards, TV, internet and magazines)

The plot of the film began to get quite complicated as the film went on, but this added to the unpredictable feel of the film. Staying true to the genre, the film kept me on the edge of my seat as the use of music and superb timing had me screaming like a girl. I really did enjoy the film, however the creators could have tried a bit harder to me more different from films such as paranormal activity and insidious.

The use of aspects from a real life story helped it to become more realistic and in turn more enjoyable. The film was successful in having the audience fearing for their lives, and also to have the audience thinking about the event that occurred in the film a long while after the film had finished. On of the factors that made is slightly unenjoyable was that the cinema was slightly too warm, and this made it hard for me to concentrate in the film.